Simon Bobin has taken up the Head of Sales position at Majid Al Futtaim Cinemas, as part of its film distribution arm handling 20th Century Fox films in the Middle East region. He takes over 13 years of marketing, distribution and sales experience to Dubai.
Based in Dubai within the Majid Al Futtaim empire – which spans across real estate, retail and entertainment, Simon will be responsible for leading sales strategies for the region. Majid Al Futtaim launched the VOX Cinema chain across the region and now operates 345 screens, often bringing new technologies into the ME region with IMAX Laser. Furthermore, VOX Cinemas has pioneered unique luxury experiences for customers, with close working collaboration with Michelin-starred chefs including Gary Rhodes.
Simon brings extensive sales and marketing experience from the film industry in both the UK and France. He joins Al Futtaim from Studiocanal, where he was SVP for Global Film Distribution in the company’s Paris headquarters. Prior to this, Simon rose through the ranks at the likes of Sony Pictures, Paramount Pictures and Focus Features in London and has been recognised in the BoxOffice 40 Under 40 in 2016 during his time at Studiocanal (CineEurope).
Here at Lumina, we want to wish him the very best of luck on his new adventure in Dubai.
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